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Who We Are › Our Purpose & Mission

Our Purpose & Mission

Swim exists to reimagine what higher education can achieve. We believe colleges and universities are not just places of learning, but engines of opportunity that can change the trajectory of people’s lives. Our work empowers institutions to make bold choices, strengthen leadership, and create environments where students not only learn—but thrive, graduate, and succeed in meaningful careers.

We are a behavior-driven organization. Our behaviors are the foundation of our culture and the lens through which we serve our partners. They guide how we approach challenges, how we work with institutions, and how we hold ourselves accountable to results. They are not abstract ideals, but daily practices that shape the impact we make.

Our Purpose

To make higher education the pathway to prosperity—by empowering institutions to expand access, connect learning to meaningful work, and help every learner build a stronger future for themselves and their families.

Our Mission

Swim disrupts education nationwide by educating leaders, transforming access to learning, and revolutionizing the student experience.

Our Vision

We believe in a future where generational poverty is eradicated by making post-secondary education available to all.

We envision a world where every student has access to transformative learning opportunities. Achieving this future requires institutions to evolve, and Swim is here to lead that transformation: one leader, one campus, one student at a time.

Executive Leadership & Advisory Board

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Our Team

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Our Fundamental Behaviors

At Swim Digital Group, we are change agents committed to disrupting the status quo in education. Guided by our mission to educate leaders, expand access to learning, and transform the student experience, we bring passion and expertise to every partnership. We believe higher education should break cycles of poverty, which is why we confront barriers and co-create solutions that are innovative, measurable, and built to last. With experience in marketing, enrollment, research, and institutional transformation, we embed ourselves in our partners’ realities to deliver results that matter.

We celebrate every step forward, knowing each one contributes to greater access and opportunity. We pursue excellence with intention, shaping solutions that align with institutional goals and student outcomes. What sets us apart is our integrity and student-first mindset. We build trust through transparency, collaboration, and a relentless commitment to progress, because innovation is not an event; it is a habit.
  • Put Students First
  • Lead with Courage
  • Build Trust Through Integrity
  • Practice Collaborative Innovation
  • Pursue Excellence Relentlessly
  • Invest in People

It Starts With a Conversation

Every College is Different. Let’s have a real conversation about what’s working,
what’s not, and what’s next.